Personal Portfolio
Work Experience
2023
Public Relations & Content Marketing Intern
At TexTale, my internship involved amplifying our digital footprint by recruiting over 300 influencers, which resulted in a substantial increase in engagement and followers. I enhanced our social media strategy with insightful competitor analysis, leading to a 50% increase in engagement. I also managed a successful promotional campaign that boosted product sales by 20%.
2022
Branding Strategy Intern
As a Branding Strategy Intern at Shenzhen SuperMonkey Health Management, I enhanced the company's social media presence, generating over 10,000 content reads and gaining 5,000 new followers. I also orchestrated partnerships with 30 influencers and notable brands, including Nestle, which led to 210,000 clicks and a notable increase in sales.
2021
New Media Operation Intern
At Insta360, my role as a New Media Operation Intern involved managing multiple social media platforms, where I successfully garnered over 270,000 likes and grew the follower base by more than 3,000. I coordinated 10 outdoor shoots, aligning product promotion with current trends. Additionally, I analyzed user engagement metrics and feedback, which enhanced our content strategy and strengthened community relationships.
Education
2023 - Present
New York University | Master's Degree in Integrated Marketing
Studied integrated marketing strategies, digital storytelling, and audience engagement. Completed coursework in Finance in Marketing Decision, Digital Marketing, and Competitive Strategies.
2019 - 2023
Beijing Normal University - Hong Kong Baptist University United International College | Bachelor's Degree in Public Relations and Advertising
Completed coursework in Computer Visual Design, Consumer Behavior, and Brand Management. Participated in various marketing clubs and organizations.
Skill Set
Skills
Photoshop, Illustrator, Premiere, Canva, Office 365, Google Apps, SEO, MailChimp, Wix, WordPress, HubSpot CRM, Database, Notion, Slack
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Languages
English (Fluent), Chinese (Fluent)
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Activities
Top 100 Teams of 2022 L’ORÉAL Brandstorm;
National Advertising Design Competition for College Students;
Excellent Award in Academy Award of Advertising Festival of Chinese College Students