Resume
Work
​Experience
2024
Marketing Strategy Intern
A Round (Joopi) / NYC
I crafted engaging social media strategies that gained over 1,000 new followers and 4,000+ interactions. Collaborating with design teams, I transformed ideas into visually stunning content using Canva and CapCut, creating deeper connections with our audience.
2023
Influencer Marketing & Analysis Intern
Textale / Shenzhen, China
At Textale, I streamlined influencer collaborations with 300 creators, boosting video views by 300% and gaining 1,000 new followers. My marketing campaigns and competitor analysis increased engagement by 50% and drove a 20% sales growth.
2022
Branding Strategy Intern
Supermonkey Health / Shenzhen, China
I managed content calendars and launched event-driven campaigns, quadrupling views and attracting 5,000+ followers. Collaborating with brands like Nestle and 50 influencers, I helped generate 210,000+ clicks and a 40% sales lift.
2021
Social Media Operation Intern
Insta 360 / Shenzhen, China
I executed campaigns on platforms like Douyin and RedNote, doubling likes and adding 3,000+ followers. Leading outdoor shoots and analyzing engagement metrics, I refined strategies to build stronger audience relationships.
Education
2023-2025
New York University
Master's Degree in Integrated Marketing
Studied integrated marketing strategies, digital storytelling, and audience engagement. Completed coursework in Finance in Marketing Decision, Digital Marketing, and Web Analytics: SEO/SEM, PPC, Email.
2019-2023
Hong Kong Baptist University
Bachelor's Degree in Public Relations and Advertising
Completed coursework in Computer Visual Design, Consumer Behavior, and Brand Management. Participated in various marketing clubs and organizations.
Skillsets
Core Skills
Social Media Management:
Content creation, strategy, and campaign execution
Email Marketing & CRM:
HubSpot, workflow automation, and optimization
SEO & Analytics:
SEMrush, keyword research, and performance tracking
Design & Editing:
Adobe Suite (Photoshop, Illustrator, Premiere), Canva, CapCut
Website Development:
Proficient in Wix for user-focused designs
Technical Tools
HubSpot, Tableau, Slack, Notion, Microsoft Office Suite
Languages
English (Professional)
Chinese (Native)
Achievements
Top 100 Teams of 2022 L’ORÉAL Brandstorm
National Advertising Design Competition for College Students
Excellent Award in Academy Award of Advertising Festival of Chinese College Students